Ralph Lauren, the iconic American fashion designer, has once again captured the essence of New York City in his latest Fall 2024 campaign. The collection, aptly named “Ralph’s New York,” pays homage to the bustling metropolis that has been the backdrop of Lauren’s illustrious career for decades.
The campaign showcases a range of classic Polo Ralph Lauren pieces, expertly tailored to embody the spirit of the Big Apple. From luxurious camel hair coats to rugged leather bomber jackets adorned with the New York Yankees logo, each item tells a story of urban sophistication and timeless style.
Photographer Lachlan Bailey has masterfully captured the collection against the backdrop of New York’s most recognizable landmarks. The Empire State Building stands tall in the background, while models stroll through the lush greenery of Central Park, creating a visual narrative that intertwines fashion with the city’s iconic scenery.
“New York City has always been my muse,” Lauren remarked, reflecting on the inspiration behind the campaign. “Its energy, diversity, and endless possibilities continue to fuel my creativity.”
The Fall 2024 line features a carefully curated selection of wardrobe staples, including herringbone jackets, cashmere cable-knit sweaters, and impeccably tailored suits. These pieces are designed to transition seamlessly from day to night, mirroring the versatility required of New York’s fast-paced lifestyle.
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Ralph Lauren is also introducing its Vintage collection to a wider audience. Starting September, fashion enthusiasts will have the opportunity to purchase meticulously restored pieces from the brand’s archives through select stores and the company’s e-commerce platform.
The campaign‘s accompanying film, produced by Jacob Sutton, features a stirring rendition of Billy Joel’s “New York State of Mind” performed by Grammy-winning artist Alicia Keys. This musical collaboration further emphasizes the campaign’s deep-rooted connection to the city.
