Todd Snyder, the renowned American menswear designer, has partnered with the National Football League (NFL) and Fanatics to introduce an exclusive line of premium fan gear. The Todd Snyder + NFL Collection elevates traditional football merchandise to new heights of style and sophistication, allowing discerning fans to showcase their team spirit with unparalleled elegance.
This limited-edition assortment features high-end pieces for five NFL teams: the New York Giants, New York Jets, San Francisco 49ers, Philadelphia Eagles and Kansas City Chiefs. The collection features an array of luxurious items, including 100 percent cashmere coaches’ jackets made in the United States, cashmere rugby shirts, sweaters and sweatshirts. The line also includes oversized fleece hoodies and crew neck shirts made in Canada.
Snyder’s approach to this collaboration reflects his signature style of fusing luxury with sportswear. “We’ve taken classic fan gear and reinvented it with luxe materials and modern tailoring, from Italian cashmere rugby shirts to coaches’ jackets made in the USA by Golden Bear,” explains Snyder. This fusion of high-end fashion and sports merchandise creates a unique offering for fans who appreciate both style and team loyalty.
Among the standout pieces in the collection is the Italian Cashmere Coaches Jacket, a modern take on a retro classic. Made from recycled Italian cashmere with vintage chenille patches, this jacket exemplifies the attention to detail and quality for which Todd Snyder is known. Another highlight is the Cashmere Rugby Shirt, which combines a traditional athletic silhouette with ultra-soft cashmere to create a luxurious yet athletic piece.
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For those looking for comfort without compromising on style, the Canadian Fleece Oversized Hoodie offers a premium take on casual fanwear. Inspired by vintage varsity styles from the ’80s and ’90s, this hoodie features chenille logo patches and is made in a family-owned factory that has been producing sweatshirts for decades.
The collaboration between Todd Snyder and Fanatics brings together two powerhouses in their respective fields. Fanatics, as the leader in licensed sports merchandise, provides the perfect platform to distribute this high-end collection to NFL fans. Joe Monahan, President of Fanatics Brands, emphasizes the importance of this partnership: “This new luxury collection from Todd Snyder is the perfect addition to our product line and demonstrates our commitment to bringing new, non-traditional designs to the apparel market.“
The NFL also recognizes the value of this collaboration in elevating fan apparel. According to Ryan Samuelson, Vice President of Consumer Products for the NFL, “By blending the timeless design of Todd Snyder with the league’s iconic brand, we elevated our fashion essentials for fans to showcase their fandom in a distinguished and stylish way for gameday and beyond.”
While the collection’s prices are higher than typical merchandise, ranging from $128 for jersey mock T-shirts to $1,500 for a cashmere letterman jacket, the quality and craftsmanship justify the investment. These pieces are designed to be wardrobe staples that transcend game day wear, offering versatility and longevity.
The Todd Snyder + NFL Collection will launch on December 12, 2024 at 9 AM ET. The majority of the collection is available exclusively on Fanatics.com, NFLShop.com and select NFL team locations, with a curated selection of New York Giants and Jets styles also available on ToddSnyder.com.
