NBA superstar Jayson Tatum has added another impressive achievement to his already stellar career. The Boston Celtics forward, known for his exceptional skills on the court, has been named the new face of COACH‘s Men’s Fragrance line. This partnership marks a significant milestone for both Tatum and the iconic lifestyle brand.
COACH’s decision to choose Tatum as their ambassador is a testament to his undeniable talent and global appeal. “Jayson Tatum is a great asset for [COACH],” said Interparfums president and chief executive officer Philippe Benacin. “His talent is recognized worldwide, and he perfectly embodies the new COACH for Men image and ‘Courage to Be Real’ story.“
Tatum’s journey from a young prodigy to a basketball phenomenon has been nothing short of inspiring. His dedication, hard work, and unwavering passion for the game have propelled him to the top of his field. COACH creative director Stuart Vevers echoed this sentiment, stating, “I find [Tatum’s] personal story authentic and inspiring. His ability to explore all of who he is with confidence captures COACH’s vision of celebrating self-expression.“
In August, the rising star will appear in his first COACH for Men campaign, shot by renowned director and photographer Keizo Kitajuma in the brand’s birthplace, New York City. The campaign will showcase Tatum’s charisma and style, perfectly aligned with COACH’s vision of modern masculinity.
Jayson Tatum’s role as the face of COACH Men’s Fragrance comes on the heels of his incredible success on the basketball court. Fresh off leading the Celtics to an NBA championship victory last month, he is now gearing up to represent Team USA at the 2024 Paris Olympics alongside fellow NBA greats like LeBron James and Kevin Durant.
Tatum joins an esteemed list of past ambassadors, including actors Michael B. Jordan and James Franco. His involvement with the brand is set to elevate the COACH for Men fragrance line, which includes the signature COACH for Men scent, as well as COACH Platinum, COACH Blue, and COACH Green.