Channing Tatum, the epitome of modern masculinity, has been tapped as the captivating new face of Versace‘s signature Eros men’s fragrances. The campaign, set to launch on August 6th, marks Tatum’s first foray with the iconic Italian fashion house, although his friendship with Versace’s chief creative officer Donatella Versace spans many years.
For Channing Tatum, starring in a Versace campaign represents a full-circle moment. “When I started modeling in the 2000s, Versace was the brand I always wanted to work with but never did, so this campaign feels extra special and personal to me,” the actor revealed. He recognizes the immense privilege of being part of Versace’s storied legacy and the global impact the brand has made.
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Donatella Versace had nothing but praise for her leading man, gushing, “He shows strength and power and is also one of the kindest and most charming men I have met. He defines modern masculinity. The perfect Versace man.” She loved collaborating with Tatum and eagerly anticipates the public’s reaction to their joint creation.
The Eros fragrance collection, inspired by the Greek god of love, has become one of Versace’s most recognizable scent families since its 2012 debut. The striking geometric bottle adorned with the Medusa head and Greca motif perfectly embodies the brand’s essence. Channing Tatum’s campaign for Versace’s Eros will coincide with the launch of a new Eros Eau de Parfum pour Homme flanker, expanding the collection.
