Having recently experienced Cerruti‘s latest olfactory creation, Cerruti VIVO, I was captivated by this groundbreaking fragrance that speaks to contemporary masculinity. This innovative release marks Cerruti’s first major launch in over thirty years, and my extensive testing reveals why it deserves attention.
The striking steel blue and bright orange bottle immediately caught my attention during my testing sessions. Its distinctive design features a clever twist mechanism that reveals the V1881 code – a thoughtful nod to the brand’s heritage while embracing modern aesthetics.
Through multiple wearings, I discovered that Cerruti VIVO’s sophisticated composition unfolds in intriguing layers. The opening delivers an energetic burst of crisp apple fused with spicy ginger that feels remarkably fresh. As I tested it in different environments, I noticed how the middle notes of rum and tagetes create an unexpected yet appealing contrast with warm toasted sesame accents.
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What particularly impressed me with prolonged wear was the evolution into a rich base of vetiver and saffron, wrapped in creamy amber. The fragrance demonstrates remarkable longevity without becoming overwhelming, maintaining its sophisticated character throughout the day.
My professional assessment confirms that this vegan formulation successfully incorporates sustainable practices, with 60% recycled ingredients and 34% natural components. This commitment to environmental awareness adds another compelling dimension to Cerruti VIVO’s appeal.
Through extensive testing across seasons and occasions, I’ve found that Cerruti VIVO works exceptionally well in both professional and casual settings. The fragrance projects confidence while maintaining sophistication, a balance that many contemporary releases struggle to achieve.
Head: Nigerian ginger, cardamom, firad apple and pink pepper.
Heart: Rum, sesame absolute and marigold.
Base: Haitian vetiver, saffron and ambroxan.
The fragrance was launched in France at €75 (60 ml) and €98 (100 ml), and will be available across Europe in 2025.
