The VETEMENTS Spring 2025 show, held in the semi-abandoned Montparnasse Tower, was a spectacle that combined the brand’s signature edginess with a profound message about the future of fashion.
The collection, inspired by the global economic downturn and a shift in consumer behavior, challenged the traditional luxury model. Gvasalia presented a vision where old wardrobe staples are reworked and given new life, reflecting a world where consumers are increasingly wary of uncontrolled consumption. The show was a testament to the brand’s ethos of “making new out of old”, creating unique and conceptual pieces from what remains.
The venue, with its urine-scented underbelly and pile of old clothes near the entrance, set the tone for a retrospective yet forward-thinking show. Famous faces like Travis Scott, Tom Daley, and Camila Cabello added to the spectacle as models descended escalators and ran through a gauntlet of security cameras. The collection featured retreads of BMX gear, hunchbacked hoodies and Frankenstein suits, all reassembled into a new form of elegance.
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The show was a statement on the need to rethink what fashion means in a world where old systems are crumbling. It spoke to a future where consumers are embracing a DIY mentality that embraces imperfection and unfinished edges. The collection’s bold contrast to yesterday’s overproduced luxury signaled a shift toward personal expression and the value of what you already own.
One of the standout pieces was a deconstructed and reassembled suit, reflecting the collection’s theme of repurposing and challenging traditional luxury norms. The models, including a pregnant Carmen Kass in a bra and briefs, embodied the spirit of the brand – inclusive and conceptual, inviting everyone to be part of the conversation without the need to buy.
The true power of VETEMENTS has always been its sense of belonging. This collection manifested that inclusive spirit, encouraging consumers to recreate the look and feel of being part of the movement. The show closed with a bride who kept looking over her shoulder, eventually lifting her skirt and running like hell, symbolizing the urgency and dynamism of the brand’s message.
