Sportswear giant PUMA and Danish fashion house HELIOT EMIL have joined forces for the first time, stepping out of the shadows with a unique and technical collection. This capsule pushes the boundaries of typical athletic wear, offering a compelling blend of utility, fashion and a touch of the unexpected.
At the heart of the PUMA x HELIOT EMIL collection is HELIOT EMIL’s signature subversion. They’ve taken classic sportswear silhouettes and infused them with their deep understanding of materials, fabrics and aesthetics. The result is a deceptively simple yet undeniably striking range where function is cleverly hidden behind a monochromatic palette.
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The collection also includes the Sympatex Jacket. This technical marvel features a triple-layer water-repellent membrane, taped seams for ultimate weatherproofing, and a unique skeletal structure created by structural wire. It’s a testament to the meticulous design process that underpins this collaboration.
In addition to the jacket, the collection features a reimagined T-shirt. This seemingly ordinary piece is made from a technical fabric that adds a touch of unexpected performance. Reflective logos and rubber bitmap badges further elevate the design, subtly hinting at the collection’s technical prowess.
Versatility reigns supreme in the Hybrid Zip-Off Pants. These pants offer a practical approach with zippered pockets while incorporating reflective logos for a touch of contemporary flair.
Accessories play a crucial role in completing the PUMA x HELIOT EMIL look. The collection includes a cap, gloves and a backpack, all in keeping with the covert aesthetic of the collection. They seamlessly integrate with the apparel to create a cohesive and stylish head-to-toe look.
But the real showstopper may be the Fast-Trac NITRO 3 sneaker. This iconic PUMA silhouette gets a bold makeover with a custom outsole tread, breathable knit upper and a unique wire-driven fit system for a locked-in feel. The bitmap pattern adds a distinctive touch, while the custom grip pattern on the sole unit evokes the rugged Icelandic terrain that inspired the technical aspects of the collection.
The PUMA x HELIOT EMIL collection launches October 26, 2024 and offers a unique blend of technical innovation and sleek aesthetics for the fashion-conscious individual seeking a touch of the unexpected.
