There’s a certain allure to the holiday season that transcends the ordinary, and GANT Holiday 2025 campaign captures this enchantment with remarkable finesse. The esteemed fashion brand invites you into a world where cherished moments unfold in the opulent halls of a grand hotel. Rich in narrative and style, the campaign celebrates the essence of togetherness that defines the holidays.
Continuing its popular “Meet the Locals” series, GANT assembles an all-star cast of familiar faces whose stories are intertwined with the brand’s heritage. Aaron Levine, a menswear visionary and creative force known for fusing classic American aesthetics with modern nuances, returns after his notable appearance in “Meet the Locals: New York.” His deep connection to GANT is evident and his involvement adds a layer of authenticity to the campaign.
Completing the ensemble is Kristina De Coninck, the Belgian-born model and actress whose timeless elegance has captivated the fashion industry for decades. A muse for top designers, her previous appearance in “Meet the Locals: Paris” showcased the sophistication of Parisian style through her eyes. Her poise and grace bring a touch of classic glamour to the campaign, resonating with those who appreciate the finer aspects of fashion.
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Olivia Pezzente, the dynamic London-based model and content creator, brings youthful energy to the scene. Best known for her starring role in “Postcards from Puglia,” she represents the modern, connected individual who navigates the world with style and confidence. Her presence in the campaign underscores GANT’s commitment to including contemporary voices in the fashion narrative.
The auditory backdrop for the campaign is provided by none other than Samm Henshaw, the British singer-songwriter celebrated for his soulful melodies that blend R&B, gospel and pop influences. His music, uplifting and resonant, complements the visual storytelling to create an immersive experience. Henshaw’s previous collaboration on “Meet the Locals: London” cemented his place as a friend of the brand and his contribution adds to the appeal of the campaign.
The collection features a meticulous selection of garments that combine quality craftsmanship with contemporary design. Luxurious fabrics, tailored silhouettes and thoughtful details come together to create garments that are both sophisticated and accessible.
