Louise Trotter has been appointed as the new creative director of Bottega Veneta, marking a significant shift for the esteemed Italian luxury house. Known for her understated elegance and commitment to craftsmanship, Trotter brings a wealth of experience from her previous roles at Lacoste and British label Joseph.
“I am pleased to welcome Louise as our new Creative Director. Her aesthetic seamlessly combines exquisite design with sublime craft,” said Leo Rongone, Chief Executive Officer of Bottega Veneta. Trotter’s vision aligns beautifully with the brand’s commitment to artistry and contemporary relevance.
The 55-year-old British designer is known for her personal, product-first approach and keen understanding of materiality and silhouette. Her designs often draw comparisons to Phoebe Philo’s Céline and The Row, emphasizing graceful, grown-up styles. During her tenure at Joseph, she oversaw significant product diversification and international expansion. At Lacoste, she strengthened the womenswear offering and explored innovative methods of upcycling.
Louise Trotter inherits a house that Matthieu Blazy helped transform into the brightest spot in Kering’s portfolio. Under Blazy’s leadership, Bottega Veneta introduced fine jewelry and a genderless fragrance, garnering acclaim and celebrity fans including Michelle Yeoh, Julianne Moore and Jennifer Lawrence. Blazy’s sophisticated designs and intellectual identity propelled the brand to impressive sales growth, with third-quarter sales just shy of €400 million.
Francesca Bellettini, Kering’s Deputy CEO in charge of brand development, said that Trotter “brings a wealth of experience and a fresh perspective to Bottega Veneta’s tradition of bold creativity and unparalleled excellence.” Her appointment underscores the brand’s commitment to evolve while honoring its storied heritage.
Founded in 1966 in Italy’s Veneto region, Bottega Veneta has a rich history of craftsmanship and innovation. The brand’s signature Intrecciato woven leather bags and dedication to understated luxury have remained its hallmarks. Trotter’s arrival signals a continuation of these values, with her focus on timeless design and cultural advocacy.
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“I am deeply honored to join Bottega Veneta as Creative Director,” said Louise Trotter. “The House’s storied legacy of artistry and innovation is truly inspiring, and I am excited to contribute to its future and celebrate its timeless vision.“
Louis Trotter will make her debut during Milan Fashion Week in October 2025. Her appointment comes at a time of significant change in the industry, with several major brands appointing new designers in the past year. Trotter’s experience and understated approach provide a reassuring presence amidst these changes.
Bottega Veneta’s decision reflects strategic foresight to maintain its upward trajectory. The brand has performed well in the U.S., Europe and the Middle East, driven by popular handbags such as the Sardine-style. Trotter’s emphasis on exquisite design and craftsmanship is expected to resonate with the brand’s loyal clientele and attract new admirers.
Her approach, characterized by quiet sensuality and attention to texture, aligns with Bottega Veneta’s emphasis on subtle luxury. As fashion increasingly intersects with entertainment, Trotter remains focused on personal connection and product excellence. Her leadership promises to honor the brand’s heritage while bringing a fresh perspective.
