Lewis Hamilton, the most stylish racer in Formula 1, has joined forces with DIOR and artistic director Kim Jones to create a stunning new lifestyle capsule collection. Set to launch on October 17th, the collaboration brings together two powerhouses passionate about sustainability and Africa.
Lewis Hamilton, a seven-time world champion, is no stranger to the fashion world. His impeccable sense of style has earned him a reputation as a trendsetter both on and off the track. By partnering with DIOR, Hamilton takes his fashion game to new heights.
The collection, crafted from 80% sustainable materials, showcases African-inspired motifs and outdoor-friendly designs. From denim to tweed pants, organic knits to recycled fleece tops, the line offers comfort and style for an active lifestyle. Descente, the Japanese ski apparel maker, lends its technical expertise to select pieces.
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Accessories like the B44 Blade and Snow sneakers round out the collection, with the latter suitable for snowboarding – one of Hamilton’s favorite pastimes. The driver’s influence is evident in the vibrant colors and relaxed silhouettes, a departure from DIOR’s signature aesthetic.
As brand ambassador, Hamilton has already showcased DIOR looks at high-profile events, including his recent win at the British Grand Prix. His intentional fashion choices often highlight young, diverse designers, using his platform to spark conversations and inspire change.
With Lewis Hamilton’s move to Ferrari in 2025, the DIOR partnership is set to continue over several seasons. The collaboration is just a taste of what’s to come, with bigger collections on the horizon. As Hamilton chases his record-breaking eighth title, he remains committed to pushing boundaries both in fashion and on the track.
