KENZO is kicking off the holiday season with a roar – a playful roar, that is. The renowned French fashion house has teamed up with Japanese artist Verdy for a delightful collaboration “KENZO Verdy Market” that injects a dose of whimsy into its emblematic codes. This isn’t just your average designer tie-up; it’s a full-fledged celebration of joy and lightheartedness, perfectly timed for the holiday season.
Known for his signature pop graphic style, Verdy has brought three adorable characters to life: Winky the Tiger, Deezy the Flower, and Bimpy the Elephant. These charming creatures are at the heart of the “KENZO Verdy Market” Collection, a unique range of ready-to-wear pieces for men and women. But the fun doesn’t stop there. The collection goes beyond clothing to include a diverse selection of lifestyle products and accessories that add a touch of whimsy to your everyday life. Think cozy blankets for winter nights, playful mugs for your morning coffee, and adorable snow globes to add a festive touch to your home.
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The collection isn’t afraid to cater to all your gifting needs – key chains, decorative rugs, plush backpacks, and even compressed t-shirts round out the extensive offering. Want a piece of the “KENZO Verdy Market” magic for yourself? The collection launches exclusively on KENZO.com and Tmall on November 19, before hitting KENZO boutiques and select partner stores worldwide on November 20.
To celebrate the launch, KENZO has created a video game-inspired world featuring the three iconic Verdy characters. The visuals tap into a wave of nostalgia, channeling the aesthetics of 2000s video games with a catchy jingle, distinctive textures and a compelling storyline. Created in collaboration with the talented BOL studio, the video takes viewers on a journey through KENZO Verdy’s whimsical universe, all while bumping to an exclusive track by young Japanese rapper Young Coco. Join Winky the Tiger, Bimpy the Elephant and Deezy the Flower as they embark on a quest to reach NIGO and Verdy’s heavenly castle. Their adventure takes them through lush jungles and vast deserts, culminating in their triumphant arrival at the castle gates. Using clouds as elevators and navigating past giant golden statues of Verdy and NIGO, our heroes finally reach their final destination.