As the world eagerly awaits the Paris 2024 Olympic Games, Coca-Cola is brewing up something special to celebrate the spirit of unity and connection. The iconic beverage brand has unveiled its global “It’s Magic When the World Comes Together” campaign, featuring a star-studded lineup of Olympic swimmers and a enchanting collection of limited-edition cans.
At the heart of this campaign are the HUG Collector cans, imaginatively designed by a trio of talented French artists – Laura Normand, Aurélia Durand, and Bruno Mangyoku. These eye-catching cans, available in both Coca-Cola Original Taste and Coca-Cola Sugar Free varieties, feature artwork depicting two hands coming together when a pair of cans are placed side by side. It’s a simple yet powerful symbol of the human connections that will be forged during the Paris 2024 Games.
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Coca-Cola is going all out to make these collector’s items truly special. An exclusive gold series of the HUG cans will be available only at Carrefour stores, adding an extra touch of Olympic magic. And with a whopping 250 million of these limited-edition cans hitting shelves across France, there will be plenty of opportunities for fans to get their hands on a piece of Paris 2024 history.
Coca-Cola is also rolling out a series of digital and physical experiences designed to bring people together and celebrate the Olympic spirit. From July 1 to September 8, consumers who purchase two cans can enter a competition via the Coca-Cola app for a chance to win an array of unique prizes. The grand prize? An unforgettable one-week trip for two to Barcelona, a city with its own rich Olympic legacy. Other lucky winners will score vouchers worth up to €100 each.
To enter, simply scan the QR code on two cans and assemble them within the dedicated game on the Coca-Cola app. The more cans you collect, the more points you’ll earn – and those coveted gold HUG cans will give your score an extra boost. It’s a fun and interactive way to get into the Olympic spirit and maybe even take home a piece of the magic.
