Calvin Klein‘s latest Fall 2024 denim collection takes center stage with Thai model and actor BRIGHT as its muse. The campaign, helmed by director AJ Duan and photographer Park Jong Ha, showcases the actor and artist in a series of striking studio portraits against vivid blue and green backdrops.
BRIGHT, whose real name is Vachirawit Chivaaree, has become a household name in Thailand and across Asia for his work in television dramas and music. His effortless style and youthful charisma make him the perfect ambassador for Calvin Klein’s new denim line.
The collection revisits Calvin Klein’s iconic denim roots while infusing modern elements for today’s fashion-forward man. The 90s Straight Jean emerges as the season’s standout piece, offering versatility and a nod to vintage aesthetics. BRIGHT demonstrates its adaptability by pairing it with various tops from the collection, including the Monologo Tee and the Relaxed Archive Logo Tee.
For those seeking a more rugged look, the 90s Loose Jeans paired with the Windbreaker Jacket and Sherpa Denim Jacket create a workwear-inspired ensemble that’s both functional and stylish. The Standard Straight Jeans, a Calvin Klein classic, get a fresh update when combined with the Slim Denim Shirt in a contrasting wash.
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Outerwear plays a significant role in the Fall 2024 collection, with pieces like the Twill Nylon Bomber Jacket and the 90s Trucker Jacket offering layering options for the cooler months ahead. These jackets not only provide warmth but also add a sophisticated edge to the denim-centric looks.
The campaign images capture BRIGHT’s natural confidence as he models the collection, emphasizing the brand’s commitment to comfort and style. From casual tees to more structured pieces like the Zip Up Stand Collar Cardigan, the line offers a range of options for men looking to elevate their everyday wardrobe.
