Ferrari Pre-Fall 2025 collection shifts gears, capturing the essence of the iconic brand and aligning it with high-end fashion. Under the leadership of Rocco Iannone, Ferrari’s fashion division is accelerating up the luxury ladder by embracing its distinctive identity rather than imitating established fashion houses.
The journey to this point has taken years of experimentation and refinement. Iannone admits that understanding Ferrari’s fashion customer took time and adjustment. Now, the designs are inspired by Ferrari’s rich heritage, leveraging the brand’s $7 billion in annual sales and its status as Interbrand’s fastest growing company in 2024.
This latest collection shows how earlier questions about its purpose and audience have been answered by focusing on Ferrari’s existing clientele. In 2025, the fashion house plans to unveil phases of this collection at key Ferrari events in Monaco, Silverstone and Austin. New flagship stores will open on Mercer Street in New York and Old Bond Street in London. A recent three-day pop-up event in Las Vegas reported remarkable sales, indicating a growing enthusiasm for the brand’s fashion offering.
Reflecting Ferrari’s core attributes, the collection exudes speed, allure and audacity. The designs reflect the locations where they will be presented. For Monaco, there are oversized tailoring pieces in pink or teal taffeta, elegant pleated leather swing skirts, and innovative polo shirts and T-shirts in flocked pique jersey. The Silverstone segment introduces stylish plaid outerwear, a top-selling category, along with knits made with Q-Cycle yarn derived from recycled tires and a bold leather jumpsuit inspired by cultural icons.
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The Austin selection features daring pieces in flocked chiffon that resemble corduroy, adding a touch of sophistication reminiscent of classic glamour. Accessories have evolved, with bags now reflecting glossy luxury rather than direct car silhouettes. Footwear includes unique driving shoe and ballet flat hybrids, and the collection highlights shiny nappa driving gloves, symbolizing the connection between driver and vehicle.
Sales data shows that approximately half of the fashion pieces are purchased by Ferrari car owners, while the other half appeal to enthusiasts and admirers of the brand. Iannone emphasizes that creating meaning around the collection and connecting with the community is paramount. Designing beautiful clothes is not enough; the brand wants to engage its audience on a deeper level.
Ferrari’s approach to fashion mirrors its philosophy in automotive design. The brand does not produce mainstream luxury cars, and similarly, it strives to offer exclusive, high-quality fashion that stands apart from conventional luxury labels. With continued refinement and a clear vision, Ferrari’s fashion journey is poised to continue its upward trajectory.