Tommy Hilfiger emerged as the undisputed champion of New York Fashion Week, generating an impressive $39.9 million in Media Impact Value. This remarkable achievement, reported by Launchmetrics, solidifies Hilfiger’s position at the forefront of the fashion industry.
The American designer’s success at New York Fashion Week was nothing short of extraordinary, more than doubling the Media Impact Value of his closest competitor. Michael Kors secured second place with $16.8 million, followed closely by Coach with $16 million. Off-White and Tory Burch rounded out the top five with $10.2 million and $9.8 million, respectively.
Tommy Hilfiger’s triumph can be attributed to his innovative approach to showcasing his collection. The designer transformed a ferry docked off lower Manhattan into a floating runway, creating a unique and memorable experience for attendees. The event featured a live performance by the Wu-Tang Clan, adding an element of excitement and cultural relevance to the presentation.
The star-studded front row at the Tommy Hilfiger show played a critical role in amplifying the brand’s media impact value. Olympic gymnast Sunisa Lee and track and field athlete Gabby Thomas were among the notable attendees, each contributing significantly to the overall media buzz. The presence of K-pop stars Felix and Lee Know from Stray Kids accounted for an impressive 20% of the show’s total coverage.
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Launchmetrics’ analysis revealed that New York Fashion Week as a whole generated $323.3 million in media impact value, with over 53,000 placements across multiple platforms. The data highlighted the continued importance of traditional media, which accounted for 51% of the total impact. However, the growing influence of social media platforms was evident, with Instagram dominating the channel mix at 56%.
Influencers played a pivotal role in driving engagement during New York Fashion Week, generating nearly three times more placements than traditional media. Their impact was particularly notable on TikTok, where influencer content accounted for 42% of the platform’s total media impact value.
The global reach of New York Fashion Week was evident in the regional breakdown of performance. While the United States led the way with $181.9 million in Media Impact Value, significant contributions came from international markets such as the United Kingdom, South Korea and the Philippines.
