PUMA Hoops is a division of the global sports brand PUMA, focusing on basketball footwear and apparel. Launched in 2018, PUMA Hoops aims to blend performance, style, and culture, partnering with top NBA players like Marvin Bagley III, DeMarcus Cousins, and Skylar Diggins-Smith. The brand offers a range of shoes, from high-performance basketball sneakers to lifestyle-inspired designs.