Stray Kids, the boy band that’s been making headlines since their initial appointment as ambassadors, returns with another spectacular campaign for the Tommy Hilfiger Fall 2024 collection. This season, the iconic American brand takes its signature prep aesthetic to new heights as it sets Stray Kids against the stunning backdrop of New York City’s skyline.
With Stray Kids as the face of the collection, the campaign captures the essence of dreaming big and embracing the vibrant energy that defines both the city and the brand. In this latest collaboration, all eight members of Stray Kids showcase the best of Tommy Hilfiger’s Fall 2024 collection.
The Fall 2024 collection is a masterclass in contemporary elegance, inspired by the unique spirit of New York City. Key pieces from the collection offer fresh takes on classic silhouettes, making them perfect for any wardrobe. Sharp tailoring is a highlight, with chinos and cable knits reimagined for a modern audience, while refreshed polos add a sophisticated twist to everyday style.
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Tommy Hilfiger’s signature athletic details are woven throughout the collection, with soft sweaters, classic Oxford shirts, and expertly tailored blazers designed for effortless layering. The footwear is equally stylish, with loafers and sleek Chelsea boots offering the perfect balance of versatility and everyday elevation. The collection is a beautiful blend of timeless sophistication and modern cool—undeniably New York, undeniably Tommy.
The campaign’s photography, shot by the talented Alisdair McLellan, showcases the members in the brand’s iconic red, white, and blue, making a powerful statement about the intersection of fashion, music, and the city of dreams.
