Reebok and BEAMS have reunited to bring you a new iteration of the Reebok Instapump Fury that pays homage to the futuristic aesthetic of the early 2000s. This collaboration blends the iconic design of the Reebok Instapump Fury with the distinctive Japanese fashion sensibility of BEAMS, creating a sneaker that appeals to both sneaker enthusiasts and fashionistas.
The partnership, which began in 2014, has resulted in several memorable releases. Combining BEAMS‘ unique design ethos with timeless Reebok styles, they’ve reimagined classics like the Instapump Fury, Club C Laceless Mule and Workout. A notable three-way collaboration with Paperboy Paris further demonstrated their commitment to pushing the boundaries of streetwear culture.
The latest offering stays true to the DNA of both brands while adding a Y2K-inspired twist. The Reebok Instapump Fury, originally introduced in 1994 as a groundbreaking laceless running shoe with a carbon-plated split sole and custom-fit pump technology, serves as the perfect canvas for this endeavor.
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“We wanted to create a shoe that captured the over-the-top, futuristic style of the early 2000s while staying true to the edgy, trendsetting spirit that has defined both BEAMS and Reebok since the beginning,” said Shingo Arai, Head of Buying for BEAMS. “The Instapump Fury was the perfect canvas.“
The sneaker features a white mesh upper with contrasting black accents. A shiny chrome leather pump bladder adds metallic flair, while custom BEAMS text on the pump ball and a Reebok vector logo on the toe underscore the collaboration’s attention to detail. The shoe is packaged in a custom BEAMS x Reebok box for added collectibility.
In addition to highlighting innovative design, this release reinforces the strong relationship between the two brands. “We couldn’t be happier to partner with Reebok once again,” Arai concluded. “Since our first collaboration with Reebok a decade ago, we’ve delivered so many beautiful pieces together, each time blending our unique aesthetic with Reebok’s signature designs and staying true to our shared values to create stories and products that we’re proud of.“
Priced at $230.00 MSRP, the BEAMS x Reebok Instapump Fury will be available exclusively at BEAMS on November 1st. A wider global release on Reebok.com and select retailers is scheduled for November 6th at 10 AM EST.
