rag & bone’s Spring 2025 collection, masterminded by designer Robert Geller, ditches the usual focus on celebrity endorsements and instead sets its sights on a more relatable target: the real men of New York City and beyond who wear the brand in their daily lives. Geller’s vision is clear: “We’re trying to create a wardrobe that fulfills all aspects and needs of our customers’ lives,” he says.
This translates into a collection built on four core pillars: denim, the brand’s foundation; ready-to-wear that seamlessly blends fashion with wearability; comfortable and stylish sportswear; and surprisingly sharp suiting options.
The easy-to-wear aspect shines through in pieces like relaxed sweaters paired with baggy jeans, a trend Geller predicts will have staying power well into next spring. These sweaters boast subtle yet impactful details like jersey-stitched panels on the sleeves and ribcage, adding a touch of visual intrigue without compromising on comfort.
For those seeking familiar favorites, the collection features the iconic Manson bomber jacket in fresh colorways, including a stunning washed blue that beautifully mimics denim. Speaking of denim, rag & bone is introducing a groundbreaking new fabric this season called “Airflex.” Building on the success of their Miramar stretch technology, Airflex offers additional benefits like a quick-drying, cooling sensation – perfect for those warmer spring days.
Geller has crafted a cohesive collection that embodies a specific aesthetic: a laid-back yet refined style that reflects the unique experience of urban living. He calls it “Two Sohos,” a clever reference to the brand’s New York roots, hinting at a blend of eras, textures, and attitudes that culminate in a fresh take on effortless cool.
This collection caters to the modern man who appreciates quality and comfort without sacrificing a touch of edge. It’s a wardrobe that transitions seamlessly from a day at the office to an evening spent exploring the city, all while maintaining a distinctly New York vibe.
