Nike and MoMA Design Store have joined forces for a series of limited-edition products, starting with the iconic MoMA Nike Everyday Sock. This collaboration marks a new chapter in the relationship between the two brands, combining Nike’s innovative design with MoMA’s commitment to good design.
The partnership between Nike and the MoMA Design Store is not a new venture. Their relationship has been cultivated over years, with Nike products previously featured in MoMA exhibitions. This latest collection, however, takes their collaboration to new heights, focusing on the intersection of movement and design in everyday objects.
The first product to be released from this exciting lineup is the MoMA Nike Everyday Sock. This isn’t just any ordinary sock; it’s a testament to the thoughtful design process that both Nike and MoMA are known for. The sock features the iconic Nike Swoosh alongside MoMA branding on the calf, creating a visually striking appearance. A unique touch is the “Just Do It” stitching at the toe, adding a subtle yet powerful message to the wearer.
True to Nike’s commitment to performance, these socks come equipped with shock-absorbing soles and a moisture-wicking upper. This ensures that whether you’re hitting the gym or strolling through an art gallery, your feet remain comfortable and dry.
The collaboration between Nike and the MoMA Design Store is a meeting of minds that share similar values and philosophies. Nike’s co-founder, Bill Bowerman, famously stated, “If you have a body, you’re an athlete.” This inclusive approach to design has guided Nike’s product development since its inception, creating performance wear that caters to a wide range of individuals.
Similarly, the MoMA Design Store has built its reputation on bringing good design to people’s everyday lives. Their carefully curated selection process, overseen by the Museum’s curators, ensures that each item meets stringent design criteria. This shared commitment to quality and innovation makes the Nike and MoMA Design Store collaboration a natural fit.
Fashion enthusiasts and collectors alike will be pleased to know that this is just the beginning. While the MoMA Nike Everyday Sock is the first product to be released, there are plans for additional limited-edition and co-branded Nike MoMA products in the future. These upcoming releases promise to further explore the relationship between fashion, function, and artistic expression.
For those eager to get their hands on these exclusive items, the MoMA Nike Everyday Sock is currently available only at United States locations of the MoMA Design Store. It’s worth noting that all purchases support educational programs within the Museum, adding an altruistic aspect to this fashionable collaboration.
