Making his mark at Moschino, Adrian Appiolaza brings a fresh perspective to the Moschino Fall 2025 collection. With a unique blend of his English and Argentinian roots, Appiolaza infuses British aristocratic elements with a dose of irreverent humor, creating a menswear line that’s both whimsical and wearable.
The collection showcases a playful take on traditional British motifs. Hunting jackets and tailored waistcoats are reimagined as trompe l’oeil prints on T-shirts, giving classic garments a modern twist. Appiolaza’s background at Loewe shines through in his approach to branding, introducing symbols such as the heart motif, which appears as a knee patch on well-crafted denim jeans.
In collaboration with renowned British textile house Sanderson, the collection features floral prints with a subtle nod to Moschino’s iconic teddy bear. These patterns adorn relaxed tailoring, including blazer jackets with exposed suit lining at the sleeves and pinstripe pieces reimagined in fresh silhouettes. The designer’s nod to Savile Row craftsmanship is evident, yet he ensures that the pieces remain accessible and appealing.
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Appiolaza injects humor throughout the line. Smiley faces and hearts reinterpret the classic Argyle knit, while equestrian paintings and tea set designs adorn printed shirts and accessories. Even the family china becomes jewelry, and cookie jars are transformed into whimsical bags. A standout is a cloud-print bag emblazoned with the words “help me,” a tongue-in-cheek plea to become the next must-have accessory.
Reflecting on today’s challenges, a sweater emblazoned with the phrase “Hard Times,” paired with a royal crown made of pasta, offers a lighthearted commentary on the current global mood. While acknowledging hard times, Appiolaza emphasizes the importance of joy and fun in fashion.
Drawing inspiration from British royalty and customs – inspired by watching The Crown – Appiolaza creates a collection that feels both personal and universally appealing.
