Louis Vuitton has unveiled its 2024 Holiday campaign, inviting fashion enthusiasts on a magical adventure that captures the essence of the season. Centered around an enchanting carousel ride set against a snowy landscape, the campaign weaves together themes of travel and joy that have been integral to the brand’s heritage for over 170 years.
The carousel, adorned with intricately crafted animal figures, serves as a vessel that transports riders through dreamlike scenes. From soaring over majestic mountain peaks to gliding past illuminated city skylines, each moment reflects the places and memories Louis Vuitton has cherished over the past year. The journey culminates in a dazzling fireworks display over Paris’ iconic Place Vendôme, embodying the festive spirit of the holidays.
Passengers aboard this whimsical ride are enveloped in laughter and wonder, their experiences intertwined with Louis Vuitton’s timeless designs. The campaign showcases a curated selection of products ranging from elegant ready-to-wear, signature leather goods, travel accessories, fine jewelry and hard-sided creations. It is a celebration for discerning gift-givers as the year draws to a close.
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Beyond the visual narrative, Louis Vuitton is extending the magic of its 2024 Holiday Campaign through physical carousel activations in select cities around the world. Visitors can immerse themselves in the festive atmosphere by boarding the carousel and creating their own memorable experiences. Locations include Wynn Palace in Macau (December 10 – February 9), Louis Vuitton Qiantan Taikoo Li in Shanghai (November 20 – January 19), Hangzhou Tower Shopping City in Hangzhou (November 20 – January 19), Yokohama Museum of Art in Yokohama (November 29 – December 25) and Place Vendôme in Paris (November 30 – January 1).
To further connect with fans around the world, the brand is transforming its window displays to reflect the joyful holiday theme. An augmented reality carousel filter will be available on Instagram, as well as a holiday e-card service on Louisvuitton.com to share the festive spirit with loved ones.
The campaign will debut across Louis Vuitton’s social channels on November 12, 2024, marking a season of togetherness and the thrill of discovery. It captures the allure of the brand’s enduring heritage and invites everyone to join the magical journey it offers this holiday season.