This spooky season, HUGO kicks off a hauntingly delightful collaboration, evoking the whimsical world of Tim Burton’s The Nightmare Before Christmas with a capsule collection called HUGO x Disney‘s Mr. Jack’s Strange Christmas.
HUGO takes a sophisticated approach to the beloved film, translating Jack Skellington’s macabre charm into a wearable collection for the fashion-forward man. The capsule features a range of casual pieces perfect for adding a touch of gothic whimsy to your fall and winter wardrobe.
Think cozy jersey and wool sweatshirts emblazoned with Jack’s instantly recognizable silhouette. Classic tees get a spooky makeover with graphic prints featuring characters and scenes from the movie. For ultimate lounging comfort, the collection even includes pajamas featuring Jack and his faithful ghost dog, Zero.
The HUGO x The Nightmare Before Christmas capsule extends to a variety of accessories to ensure you can truly embrace the Burtonesque aesthetic from head to toe. From a pair of statement sneakers to a warm beanie and cozy scarf, each piece seamlessly blends festive cheer with a touch of Halloween flair.
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The color palette reflects the unique atmosphere of the movie. Black, of course, takes center stage, providing a sophisticated base for the collection. Pops of red, purple and white add a touch of whimsy without compromising HUGO’s signature sleekness.
The message behind The Nightmare Before Christmas, a story of self-discovery and embracing one’s individuality, aligns perfectly with HUGO’s brand philosophy – HUGO Your Way. The collection encourages men to celebrate their unique style and express themselves with confidence.
The launch of the capsule is accompanied by a campaign that brings together the worlds of HUGO and The Nightmare Before Christmas. Surreal visuals, reminiscent of Tim Burton’s signature style, blend seamlessly with HUGO’s iconic attitude. The campaign, which will roll out across HUGO’s social media channels and website, promises to be a visually stunning experience for fans of both the brand and the film.
The HUGO x The Nightmare Before Christmas capsule collection is available now in stores and online at hugo.com.
