For its Fall/Winter 2024 campaign, iconic British brand Hackett London celebrates its roots and the city that has deeply influenced its style and signature identity: London. Shot by renowned fashion and portrait photographer Ben Harries, the campaign highlights Hackett London’s deep connection to its British heritage.
The atmosphere, colors and energy of London’s autumn inspire and shape the essence of Hackett London’s Autumn/Winter 2024 campaign. The campaign follows three modern men as they explore the city’s iconic locations, from the Royal Academy of Arts to Piccadilly Arcade, Mayfair and St. James’s Park. Each location resonates with the spirit of the city, reflecting a fusion of Hackett’s refined elegance and London’s unique charm.
The campaign features some of the most iconic pieces from the new Fall/Winter 2024 collection, with a sophisticated color palette including rich burgundies, warm tobaccos, and classic winter tones such as navy and forest green. British motifs such as Prince of Wales, herringbone and tartan are featured prominently, defining the style of blazers, waistcoats and trousers.
You may also like:
Designed for the modern man who wants to maintain a sophisticated look in all circumstances, these garments move seamlessly from a morning crossing of the Thames to a warm evening in an amber-lit restaurant, ensuring comfort and style in all weathers. The collection features hybrid pieces designed to be flexible in transition, with lightweight fabrics such as cotton and nylon for the warmer months, and heavier fabrics such as cotton jersey yarns, rope knits and down jackets for the colder months.
Suede adds a touch of luxury, while layering and knits are highlighted with new hybrid vests, fair isle patterns and intricate cable knits. Outerwear options such as Velospeed, 4-pocket jackets and down coats offer stylish protection from the cold.