Eli Russell Linnetz, the creative mind behind ERL, unveils his latest collection Pre-Spring 2025, aptly titled “Hollywood Forever.” This Pre-Spring 2025 offering isn’t your typical ERL affair. Known for his vibrant colors and playful designs, Linnetz takes a dramatic turn, venturing into the dark underbelly of Hollywood’s iconic Sunset Strip.
Inspired by a fictional rock band of vampires, The Vamps, cursed to roam Los Angeles forever, the collection explores themes of rebellion, freedom and the tragic allure of living forever young. Imagine these nocturnal rebels cruising the Strip in their sleek black 1967 Chevrolet, embodying the spirit of youth gone wild.
“Hollywood Forever” features an array of artisanal clothing and accessories, all meticulously crafted in Venice Beach, California. Linnetz delves into a darker side of Hollywood, with hand-airbrushed portraits of James Dean, Marilyn Monroe and Elizabeth Taylor adorning bedazzled found fabrics. These artisanal suits whisper of decades past, filled with champagne-fueled nights and the relentless pursuit of pleasure.
Sustainability remains a cornerstone of ERL’s philosophy. Upcycled flannel shirts are meticulously patchworked into grunge collages that echo the attire of the fictional vampires. Linnetz incorporates found objects, thrift store treasures, and even hand-me-downs to create garments imbued with a personal artistic journey.
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Layers of intricate stitching, moon-kissed fabrics, and a dominant palette of deep black define the collection’s aesthetic, a signature ERL style with a darker edge. Hand-aged Hollywood graphic tees, hand-dyed heavyweight patchwork hoodies and artisanal jersey pieces further exemplify the collection’s unique aesthetic.
For fans of cozy comfort, homespun grunge plaid boxers and hand-knit alpaca skull punk sweaters offer an unconventional take on warmth. ERL even introduces ethically sourced shearling for the first time, adding a touch of unexpected luxury with a dark twist.
Limited edition pieces are a highlight. Made-to-order suits constructed using wet-suit techniques and technical surf nylon materials offer a contemporary edge, while silk suits with ERL’s signature “Hollywood Forever” print add a touch of laid-back California cool. The collection also features unique punk fine jewelry crafted in Venice Beach in collaboration with artist Tom Binns.
