Bad Bunny and adidas Originals have unveiled the Adizero SL 72. This latest collaboration blends retro charm with contemporary performance, creating a sneaker that honors the rich heritage of adidas while pushing the design envelope.
The Adizero SL 72 fuses the classic upper of the 1970’s SL 72 with the advanced Adizero running sole. This fusion creates a unique silhouette that captures the essence of two iconic eras. Details such as the Trefoil logo and Badge of Sport are seamlessly integrated, symbolizing a union of tradition and innovation.
The partnership between the Puerto Rican superstar and the Three Stripes continues to flourish. Moving beyond his previous favorite models, Bad Bunny extends his creative influence to the adidas performance line. The campaign theme, “Shift the Timeline,” encapsulates this fusion of decades, using visual elements such as double exposures and mixed media to reflect the sneaker’s versatility.
Three distinct colorways will be released. The first is a tonal off-white edition reminiscent of Bad Bunny’s past collaborations, with subtle light blue accents similar to his “San Juan” Gazelle. The second option features a vibrant mix of hi-vis orange and yellow that contrasts sharply with a white and blue base, highlighting the shoe’s eclectic design. The third option features a harmonious blend of brown and orange for a striking yet cohesive look.
Bad Bunny’s influence is evident in every aspect of the Adizero SL 72. His bold and boundary-pushing artistry shines through, offering fans a fresh take on a classic silhouette. This collaboration not only celebrates his status as a global icon, but also demonstrates adidas Originals’ commitment to innovation rooted in its storied past.
The original SL 72 debuted at the 1972 Munich Olympics and went on to become one of adidas’ most iconic running shoes. Its lightweight construction and sleek profile made it a favorite of athletes and casual wearers alike. Fast forward to today, and the Adizero SL 72 honors that legacy while catering to contemporary tastes.
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The multicolored edition of the sneaker is particularly noteworthy. With its bold use of hi-vis orange and yellow, it grabs attention and reflects Bad Bunny’s vibrant personality. The contrast of these bright hues against the white and blue base underscores the dynamic interplay of old and new, much like the collaboration itself.
The off-white colorway offers a more subdued option, appealing to those who appreciate understated elegance. The light blue accents provide a subtle nod to previous releases, creating a sense of continuity within Bad Bunny’s collaborative portfolio with adidas Originals.
For fans of earthy tones, the brown and orange version delivers a balance of warmth and style. Though the release date for this colorway has yet to be announced, anticipation is building among sneaker enthusiasts looking to complete their collection.
The Adizero SL 72 delivers on performance. The integration of the Adizero sole, known for its lightweight and responsive cushioning, ensures that the sneaker is not only visually appealing, but also functional. From casual to athletic, it embodies the versatility that today’s consumer is looking for.
The visual elements of the campaign play an important role in conveying the ethos of the sneaker. Using techniques such as double exposure and cropped photography, the imagery blurs the lines between past and present. This approach reflects the sneaker’s design philosophy, emphasizing the fluidity of time and the enduring influence of classic styles.
The Adizero SL 72 will be available for pre-order on the adidas CONFIRMED app and at adidas Flagship Stores starting December 10th. The official launch is set for December 14th, with a retail price of $160 USD. Initially, only the Wonder White and Blue colorways will be released, with a brown and orange release date to be announced.