ASICS has announced the launch of the highly anticipated NOVABLAST 5 running shoe, a development that will excite shoe enthusiasts and dedicated runners alike. The ASICS NOVABLAST 5 introduces a series of innovative updates designed to deliver an unmatched blend of comfort and energy return to athletes around the world.
At the heart of the NOVABLAST 5 is ASICS’ revolutionary FF BLAST™ MAX foam cushioning. This advanced midsole material increases cushioning by approximately 8.5% over its predecessor, providing runners with a more responsive and energizing stride. The NOVABLAST 5 stands out in the ASICS lineup as the sole to fully integrate FF BLAST™ MAX technology throughout the midsole, setting a new benchmark for the brand’s performance footwear.
The upper construction has been meticulously refined and now features engineered jacquard mesh that enhances breathability and comfort. This enhancement addresses the needs of runners seeking a shoe that performs in a variety of conditions, ensuring optimal airflow and reducing heat buildup during intense workouts.
Inspired by the acclaimed SUPERBLAST™ shoe line, the NOVABLAST 5 introduces a gusseted wing tongue design. This feature provides a secure and supportive fit, allowing athletes to focus on their performance without distraction. The enhanced lockdown contributes to increased stability, instilling confidence as runners push their limits on the road or track.
Maintaining the iconic geometric midsole look, NOVABLAST 5 continues to stand out with distinctive design elements. The lines of the midsole create the illusion of dimensional distortion, accentuating the dynamic movement of the runner’s stride. This aesthetic choice reflects ASICS’ understanding of the importance of combining functionality with visual appeal.
“We approached the design and structure of the NOVABLAST 5 in a way that would allow the FF BLAST™ MAX to show its full potential to the consumer,” said Yosuke Atarashi, Senior Designer of Footwear at ASICS and lead designer of the NOVABLAST 5. His insights underscore ASICS’ commitment to pushing the boundaries of footwear innovation while remaining grounded in the principles that have guided the company for decades.
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ASICS’ design philosophy is deeply rooted in the Japanese principle of “kaizen” – continuous improvement. This ethos is evident in every aspect of the NOVABLAST 5, from material selection to structural enhancements, embodying the company’s commitment to advancing athletic performance through thoughtful design.
The midsole and outsole have been strategically designed to enhance the shoe’s energetic and responsive ride. A newly introduced pod-like groove in the forefoot enhances the spring-like sensation, effectively propelling runners forward and contributing to a more efficient stride. This feature underscores ASICS’ focus on biomechanical efficiency and optimizing energy return.
The ASICS NOVABLAST 5, which will be available worldwide on December 1, 2024, will retail for €150. This competitive pricing positions the shoe as an attractive option for runners seeking high quality performance footwear without an exorbitant price tag.
