AMI Paris, the beloved French fashion brand, is making waves this summer with an exciting pop-up at Galeries Lafayette just in time for the Olympics. From July 5th to September 2nd, the brand is bringing a touch of the French Riviera to the heart of Paris, offering a unique and immersive experience for fashion enthusiasts and tourists alike.
The collaboration between AMI Paris and Galeries Lafayette is a testament to their strong partnership and shared vision of creating unforgettable experiences. “Galeries Lafayette contacted us to say, let’s do something crazy during the Olympics,” said AMI chief executive officer Nicolas Santi-Weil. “And that’s what we love to do — to surprise a client, to surprise a partner, and to surprise ourselves.”
The pop-up, dubbed “La Plage AMI,” will feature a capsule collection showcasing the brand’s signature tricolor stripes and heart symbol. The collection includes a range of unisex ready-to-wear pieces such as short-sleeve shirts, windbreakers, and shorts, as well as accessories like cabas bags and beach towels. The color palette of blue, white, and red pays homage to the French flag, making it the perfect way to celebrate the Olympics in style.
Visitors to Galeries Lafayette will be treated to a distinctive summer-themed journey that begins with eye-catching window displays at street level and culminates in a stunning rooftop terrace. The capsule collection will be available for purchase at three pop-up stores within the department store, each housed in charming beach huts inspired by the iconic cabins of Deauville.
The rooftop terrace is set to be the highlight of the pop-up, transporting guests to a seaside promenade complete with beach cabins, deckchairs, and breathtaking views of Paris. Visitors can enjoy a variety of activities, including a recreational space, an AMI signage photo opportunity, and “La Cabane,” featuring an ice cream parlor, drinks, and a crêpe stand by renowned chef Julien Sebbag.
In addition to the capsule collection, AMI Paris will also offer a selection of lifestyle products at the rooftop pop-up. These AMI-branded goodies range from water bottles and playing cards to pétanque balls and skittle games, providing the perfect souvenirs for tourists looking to take a piece of the French summer home with them.
The collaboration between AMI Paris and Galeries Lafayette is not just about creating a fun and engaging experience for customers; it’s also a celebration of the Olympics and the spirit of unity and sportsmanship that the event represents. “Our goal is not to make money, our goal is to make something fun,” said Santi-Weil. “It’s an amazing event we won’t have twice in our lifetime to have the Olympics in our city, in our country. So it has to be about style. It has to be something fun, something positive.”
Women’s pop-up – Coupole Store (Lafayette door – ground floor), from 3 July to 2 September
Men’s pop-up – Men store (Atrium tower, 3rd floor), from 2 to 22 July
Huts and pop-ups Terrace – Rooftop, Coupole Store, from 3 July to 2 September