adidas has revealed the new Juventus home kit for the 2024/25 season, featuring a bold, cosmic interpretation of the club’s iconic black and white colors. The kit, which incorporates the adidas logo and the Juventus crest, draws inspiration from lunar missions and the moon’s surface to symbolize the club’s pioneering spirit and dedication to pushing boundaries.
The adidas x Juventus 2024/25 home kit boasts a unique design that reimagines the traditional black and white vertical stripes with a modern lunar twist. An all-over crater graphic subtly reflects the unmistakable landscape of the moon, creating a visually striking and innovative look that sets the kit apart from previous designs.
Sam Handy, SVP of Product and Design at adidas, emphasized the kit’s significance in representing Juventus’ commitment to progression and forward-thinking. “We set out to create a kit that stayed true to the core DNA of Juventus and their storied home jersey but also pushes the boundaries of technical wear design,” Handy said.
The kit’s construction showcases adidas’ dedication to performance and innovation. Utilizing a 3D engineering method, the jersey features a structured fabric with three layers, creating visual and haptic intrigue when experienced up close. The layered fabric incorporates textured details that replicate the moon’s undulating surface, adding depth and dimension to the design.
You may also read:
adidas has crafted the on-field version of the jersey with HEAT.RDY technology, using advanced materials to maximize airflow and keep players cool under pressure. The fan version, on the other hand, features AEROREADY technology, which employs sweat-wicking or absorbent materials to ensure a dry and comfortable feel for supporters.
The on-field version of the kit is available for €150, while the fan version retails at €100. Both can be purchased starting today at Juventus stores, selected adidas retail stores, and online at adidas.com/juventus.
