AMIRI presents its Down Outerwear Program for Pre-Spring 2025. This exciting new collection marks a significant expansion of AMIRI’s ready-to-wear category, offering fashion-forward men a fresh take on cold-weather style.
The Down Outerwear Program showcases AMIRI’s signature design elements, seamlessly blending form and function. Standout pieces include sleek vests and jackets featuring the brand’s iconic MA Quad monogram in a micro-jacquard print, available in rich deep red and classic black. These sophisticated designs cater to the discerning tastes of style-conscious men who demand both aesthetics and performance from their outerwear.
AMIRI’s Creative Director, Mike Amiri, has infused the collection with the brand’s distinctive DNA, ensuring that each piece is instantly recognizable. The beloved Bones applique makes a bold statement on the jacket sleeves, complemented by a cursive “AMIRI” logo across the chest. This artful combination of branding elements creates a cohesive and visually striking look that’s sure to turn heads.
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For those seeking a more understated aesthetic, the MA Quad Monogram macro print offers a sophisticated alternative. Available in classic black and an exclusive midnight blue, these pieces offer versatile options for the modern man’s wardrobe.
The Down Outerwear Program campaign brilliantly captures the essence of AMIRI’s Los Angeles roots, reimagining winter in the city of dreams. Transforming the iconic Hollywood sign into a snowy landscape, the brand creates a cinematic backdrop that perfectly showcases the collection’s ability to blend urban cool with cold-weather functionality.
AMIRI’s commitment to using premium materials ensures that these garments not only look exceptional, but also perform admirably in colder climates.
The Down Outerwear Program will be available in AMIRI stores throughout the United States and in select global markets, including the United Kingdom, Europe, the Middle East and Asia.
