Manchester City and Croatian National team soccer player Joško Gvardiol has joined forces with Mackage, the renowned Montreal-based high-end outerwear brand, to star in their latest campaign, “Protect Your Craft.” As one of the most valuable defenders in the sport, the 22-year-old left-back embodies the perfect blend of talent, dedication, and relentless pursuit of excellence, making him the ideal face for the brand’s new series.
Gvardiol was photographed in Mackage’s fall collection, showcasing the brand’s ability to craft stylish and functional garments that meet the highest standards of quality and performance. The campaign, which kicks off this Thursday, celebrates individuals who have perfected their craft, and Gvardiol’s impressive skills on the field make him the perfect ambassador for the brand.
Tanya Golesic, chief executive officer of Mackage, expressed her admiration for Gvardiol’s work ethic and dedication to his craft, stating that he has been perfecting his skills since he was six years old. She hopes to feature a female athlete in the next installment of the series, which will run over the next year, and is also exploring collaborations with artists and individuals who share Mackage’s commitment to excellence and craftsmanship.
Joško Gvardiol’s introduction to Mackage came through fellow Croatian Tanya Golesic, who sent him a coat that he instantly fell in love with. He appreciates the brand’s ability to balance style and functionality, which resonates with his own values and commitment to excellence. This campaign marks his first foray into fashion, and he has thoroughly enjoyed the experience of working with a creative brand like Mackage.
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Mackage has been expanding its reach into the world of sports, having recently entered into a team sponsorship deal with the Brooklyn Nets and the World Cup of Snow Polo. According to Golesic, there is a natural synergy between athletes and the brand, which they will continue to develop as they grow their presence in the market.
The “Protect Your Craft” campaign is a separate entity from the brand’s existing campaign featuring Stella Maxwell and Alexander Skarsgård, which launched in February and will run until the end of the year. Mackage was founded in 1999 by Eran Elfassy with a mission to elevate outerwear by blending fashion and protection, and has since expanded its reach into ready-to-wear, accessories, and footwear.
