Fortnite has seen its fair share of collaborations, but the latest partnership with adidas marks a new era of customization for players. The Three Stripe Squad Bundle, available in the Fortnite shop until July 29th, allows players to don an adidas-inspired character, bringing the brand’s iconic style to the battle royale.
This bundle is a canvas for creative expression. Players can choose from five human and five unique adidas creature heads, customize their character with three color zones and two logo options, and even opt for a LEGO style. The adidas-themed cosmetics are far from basic; they’re a testament to the brand’s commitment to performance and style.
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This collaboration follows years of Nike and Jordan Brand’s presence in Fortnite. Air Jordan 1s were introduced in the game’s shop in 2009, and LeBron James even appeared as a character wearing his signature sneaker in 2001. Nike’s most recent in-game drop focused on Air Max Day earlier this year, featuring an explorable island, skins, and sneakers, including the Air Max Dn and Air Max 95.
While it remains unclear if adidas’ presence in Fortnite will affect Nike’s future appearances in the game, it’s a clear indication of the growing trend of brands embracing the virtual world. Other brands, like Crocs and Balenciaga, have also partnered with Fortnite, demonstrating the game’s immense appeal to diverse audiences.
The Three Stripe Squad Bundle and accompanying accessories will be available in the Fortnite shop until July 29.
