KARL LAGERFELD announces its return to Pitti Uomo in Florence, Italy from January 14-17, 2025. The iconic brand’s presence at the prestigious men’s fashion trade fair promises an experience that blends its storied past with contemporary innovation.
The event aims to immerse guests in the evolving world of Karl Lagerfeld, offering a unique presentation that reflects the brand’s iconic heritage through engaging storytelling and bespoke décor. Attendees will witness how the brand continues to shape its future identity while honoring the legacy of its legendary founder.
Pier Paolo Righi, CEO of KARL LAGERFELD, expressed his excitement about returning to Pitti Uomo. He highlighted the opportunity to reconnect with the fashion community and inspire people who share a passion for creativity and individuality.
An exclusive invitation-only event is scheduled for January 15, featuring a live acoustic performance by Victor Ray. The British singer and rising star, who serves as KARL LAGERFELD’s menswear ambassador, adds a dynamic element to the brand’s presentation.
Located in the bustling Sala della Scherma, one of the main venues at Pitti Uomo, the KARL LAGERFELD presentation will showcase the full spectrum of the men’s collections. This includes a curated selection of core womenswear pieces that underscore the brand’s commitment to upscale offerings. A special focus on white shirts pays homage to one of Karl Lagerfeld’s signature designs, symbolizing a central element of the brand’s heritage.
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The space will also feature selections from the Fall-Winter 2025 collections, which include eyewear, footwear and accessories. The stand’s striking black and white aesthetic reflects KARL LAGERFELD’s distinctive design codes, exploring contrasts that the designer himself cherished.
The presentation offers an exclusive preview of the Spring/Summer 2025 campaign starring Calum Harper. The TikTok sensation and rising model embodies the modern spirit of the brand, appealing to a new generation of fashion-forward individuals.
Founded over five decades ago by Karl Lagerfeld, the house continues to thrive under the creative direction of Hun Kim. With the support of key figures such as Brand Ambassador Sebastien Jondeau and Sustainability Ambassador Amber Valletta, the brand remains at the forefront of fashion innovation.
KARL LAGERFELD‘s global presence includes more than 200 stores worldwide, including flagship locations in fashion capitals such as Paris, London, Munich, Dubai and Shanghai. Its robust digital platform spans Europe, the Middle East and Asia, reflecting its commitment to accessibility and international growth.