RHUDE is a fashion brand founded by Rhuigi Villaseor in 2015, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. The brand’s name is derived from the word “rude” and was chosen as a way to rebel against Villaseor’s strict upbringing. RHUDE has gained popularity among celebrities, including Kendrick Lamar, Frank Ocean, and Migos, and has been featured in various fashion publications. The brand is known for its bold and unconventional designs, often incorporating oversized proportions and unusual silhouettes.