Grime king Skepta teams up with PUMA once again for a brand new collection that blends technical innovation with luxurious materials and a distinct outdoor influence. This isn’t your average sportswear drop – it’s a fusion of Skepta’s streetwear sensibilities with PUMA’s rich athletic heritage, all reimagined for the modern explorer.
The centerpiece of the collection is the all-new Skope Forever Mid sneaker. Building on the success of the original Skope Forever released earlier this year, the Mid version elevates the design with a focus on both style and functionality. Think May 2000s street culture aesthetics reinterpreted for the present, complete with a modern edge.
Leather takes center stage on the upper, offering a touch of luxury along with the durability needed for outdoor excursions. Traditional rope laces add a utilitarian touch, while hiking-inspired lace stays complete the rugged aesthetic. This mid-top iteration features a beefier midsole with prominent lugs for enhanced traction on uneven terrain – perfect for conquering city streets or venturing off the beaten path.
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The collection extends beyond footwear with a full line of “tech-luxe” apparel designed for the outdoors. Imagine sleek Pertex-filled outerwear designed for both warmth and protection from the elements. The Pertex Puffer and Pertex Vest provide ample storage for your essentials and both prominently feature the exclusive PUMA x Skepta badge, a symbol of this unique collaboration.
For those looking for a technical mid-layer, the Knitted Scuba Longsleeve is the answer. Utilizing advanced 3D knitting techniques, this innovative garment offers both comfort and performance. Rounding out the apparel lineup is the Graphic T-Shirt, with a clean and uniform-inspired aesthetic that effortlessly complements the rest of the collection.
No outfit is complete without the right accessories. The PUMA x Skepta Grip Bag provides a stylish and functional way to carry your gear, while the adjustable 5-Panel Cap and Boonie Hat offer sun protection and a touch of street flair.
The entire collection is set against a dramatic backdrop of rock formations, highlighting the functionality of the apparel and Skepta’s influence on the design. This campaign perfectly captures the essence of the collection – a fusion of urban style and outdoor exploration.
The PUMA x Skepta collection drops November 2, 2024. Get ready to get yours online at PUMA.co.uk, at the PUMA Store on Carnaby Street or at select PUMA retailers.
