OMEGA has announced a partnership with Swiss fashion designer Kévin Germanier, known for his innovative approach to sustainable luxury. A rising star in the fashion world, Kévin Germanier has made waves with his unique use of upcycled high-end fabrics and discarded materials. His creations, worn by global icons such as Lady Gaga and Taylor Swift, showcase a futuristic aesthetic while championing eco-conscious practices. This aligns perfectly with OMEGA’s long-standing commitment to sustainability in watchmaking.
The Swiss watchmaker has long been associated with nature, from the depths of the oceans to the vastness of space. OMEGA’s sustainable journey gained momentum in 2017 with the opening of its eco-friendly manufacturing facility in Bienne, Switzerland. The partnership with Germanier further solidifies the brand’s commitment to responsible manufacturing and innovation.
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Kévin Germanier’s recent presentation at the Paris 2024 Opening Ceremony, where para-athlete and OMEGA ambassador Bebe Vio wore one of his creations, highlights the synergy between designer and watchmaker. Both share a vision of combining high performance with environmental awareness.
The partnership with Germanier is set to inspire new directions in watchmaking, potentially influencing how timepieces are designed, produced and perceived in the future. Will we see Germanier’s signature upcycled elements incorporated into watch straps or dials? Or will his innovative techniques influence OMEGA’s packaging and presentation?
This partnership also opens up conversations about the role of luxury brands in promoting sustainability. By partnering with a designer known for his eco-friendly practices, OMEGA is sending a clear message about the importance of responsible luxury in today’s world.