Nike has solidified its status as the undisputed king of basketball by extending its long-standing partnership with the NBA, WNBA and NBA G League through 2037. This historic 12-year agreement reaffirms Nike’s commitment to growing the sport and engaging fans around the world.
Under the renewed partnership, Nike will continue to design and manufacture iconic uniforms, on-court apparel and fan gear for all three leagues. This collaboration promises to deliver cutting-edge innovation, stylish designs and performance-driven products that resonate with basketball enthusiasts of all ages.
“Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” said Elliott Hill, NIKE, Inc. President and CEO. “Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
In addition to outfitting athletes, Nike and the leagues will collaborate on exciting new content initiatives to engage fans and foster a deeper connection to the sport. Additionally, the partnership will focus on grassroots basketball development to ensure the next generation of players have access to quality coaching, training and playing opportunities.
“This partnership extension reflects our enduring commitment to growing the game, championing basketball culture and supporting the next generation of athletes,” said Sarah Mensah, President, Jordan Brand. “We put athletes, and the game, at the center of all we do, and this extension serves to further galvanize hoopers behind a shared pursuit of greatness as only NIKE, Inc. and our partners can.“
Nike’s unwavering commitment to women’s basketball is evident in its increased investment in the WNBA. The league benefits from Nike’s innovative designs, marketing expertise and commitment to empowering female athletes.
“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades,” said NBA Commissioner Adam Silver. “With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.“
By renewing this historic partnership, Nike and the NBA family have reaffirmed their shared vision to grow the game of basketball around the world. Together, they will continue to inspire future generations of players and fans and solidify basketball’s position as one of the world’s most beloved sports.
