This season, the Taiwanese menswear brand NAMESAKE, helmed by Steve Hsieh, transcends its basketball-rooted identity, venturing into a sophisticated realm that celebrates family legacy and personal growth.
The collection draws inspiration from Hsieh’s family history in the fishing industry, infusing traditional workwear elements with a contemporary twist. Neutral tones dominate the palette, punctuated by sun-bleached blues and pinks that evoke a sense of natural, earthy elegance.
Hsieh’s expertise shines through in the thoughtful construction of each piece. Jackets boast unique silhouettes inspired by sailing vessels, offering volume and movement without sacrificing wearability. The designer’s keen eye for detail is evident in the open side panels of trousers, a subtle nod to classic warmup suits.
One standout item is the reinvented basketball short, cleverly draped to resemble a sarong wrap. This fusion of sportswear and traditional garments exemplifies NAMESAKE’s innovative approach to design.
The collection also marks a significant shift towards more tailored offerings. Blazers incorporate Eastern influences with fluid sleeves and collarless designs, while puffer jackets are reimagined in sleek, modern proportions. A sailor jacket receives an update with pleated back seams, demonstrating Hsieh’s ability to breathe new life into classic styles.
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Material selection plays a crucial role in elevating the collection. Linen blends, pineapple leaf-fiber, and thick cotton poplin add a luxurious touch to the sportswear-inspired pieces. These fabric choices not only enhance the visual appeal but also improve the overall quality and durability of the garments.
NAMESAKE’s collaboration with NBA player Jaylen Brown’s 7uice line brings an extra layer of sophistication to athletic-inspired pieces. A standout varsity jacket features pearl beading and chess-inspired patterns, bridging the gap between casual and refined aesthetics.
As NAMESAKE expands its offerings to include accessories, the runway debut of handbags signals an exciting new direction for the brand. With plans for a permanent store and the launch of sunglasses and fragrance lines, NAMESAKE is poised to become a comprehensive lifestyle brand for the fashion-forward man.
© Photos : NAMESAKE