Calvin Klein has once again set the bar high with its latest Fall 2024 denim campaign, this time featuring K-pop sensation MINGYU of SEVENTEEN. Directed by the acclaimed AJ Duan and captured by the talented fashion photographer Park Jong Ha, this campaign showcases MINGYU in a variety of Calvin Klein’s newest denim styles. The vibrant blue and orange backdrops add a playful and energetic vibe to the campaign, perfectly complementing MINGYU’s dynamic personality and style.
MINGYU is seen in the brand’s latest jeans, introducing new cuts and washes styled with classic logo tees, mixed-wash denim layers, and sleek lightweight outerwear. One standout look features the 90s Straight Jeans styled three different ways. In one image, MINGYU rocks the jeans with the iconic Signature 90s Trucker and Modern Cotton Air Trunks. In another, he pairs them with the Archive Logo Relaxed Crewneck T-Shirt. For a layered look, the Monogram Logo Tee is worn under the Twill Nylon Bomber Jacket, adding a touch of sophistication to the casual denim.
Another highlight of the campaign is the Standard Straight Jean, which is paired with the Modern Cotton Trunk, the Relaxed Denim Jacket, and the Archive Logo Zip Fleece Hoodie for a casually cool look. The combination of classic and contemporary pieces creates a harmonious blend that appeals to modern fashion enthusiasts.
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For a more effortless and oversized statement, MINGYU wears a pair of dark 90s Loose Jeans paired with a mid-blue Slim Denim Shirt under a light Oversized Denim Shirt Jacket. This look embodies the relaxed yet stylish aesthetic that Calvin Klein is known for, making it a perfect choice for fashion-forward individuals.
MINGYU joins an elite group of K-pop stars who have become Calvin Klein ambassadors, including BTS’ Jungkook, Blackpink’s Jennie, and Red Velvet’s Joy. This collaboration not only highlights MINGYU’s unique style but also emphasizes Calvin Klein’s commitment to blending fashion and culture.
