Louis Vuitton has named rapper Pusha T as its latest brand ambassador for bridging the worlds of fashion and music. The appointment is a natural fit, given Pusha T and Pharrell Williams‘ long history of collaboration dating back to the late 1990s when Pusha T debuted as part of the hip hop duo Clipse under Williams’ mentorship.
As Virginia Beach natives, Pusha T and Williams share a brotherly bond that has now extended to their work with the iconic French fashion house. Since taking the creative reins at Louis Vuitton menswear last year, Williams has surrounded himself with his inner circle of A-list friends and collaborators. Pusha T walked in his first two runway shows and has been a front row fixture alongside other stars like Rihanna, Jay-Z, and Tyler, the Creator.
Given his close ties to Pusha T and his brother Gene, known professionally as No Malice, it was no surprise to see the Clipse duo walk the runway for Williams’ first Louis Vuitton show last June. Their presence continued at the western-themed Fall 2024 collection and most recently, at the Spring 2025 show held at UNESCO headquarters.
Louis Vuitton praised Pusha T’s “razor-sharp lyrical storytelling” and influential presence in the music industry as key factors in his selection as brand ambassador. “Pusha T’s role as house ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe,” the brand said in a statement.
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The appointment reflects Pusha T’s bold personal style and dedication to artistry, values that echo Louis Vuitton’s own commitment to unique expression across fashion and culture. With a global fanbase and an impressive roster of collaborations under his belt, Pusha T brings star power and cultural relevance to his new role.
At Louis Vuitton, Pusha T joins a diverse group of ambassadors, including K-pop stars like J-Hope from BTS, Felix of Stray Kids, and Got7 members BamBam and Jackson Wang. The roster also includes athletes Victor Wembanyama and Carlos Alcaraz.
As Louis Vuitton continues to shape the contemporary fashion landscape under Pharrell Williams’ direction, partnering with multifaceted creatives like Pusha T reinforces the brand’s ability to stay at the vanguard by harnessing talent and influence across industries. The duo’s shared history and future potential for dynamic creative expression make Pusha T an ideal addition to Louis Vuitton’s ambassadorial circle as it builds compelling narratives around its menswear collections.
