Lamborghini and Macron, two iconic Italian brands, have joined forces in a partnership that celebrates their shared commitment to quality, innovation, performance and inimitable Italian style. This collaboration brings together the legendary super sports car manufacturer and the leading technical sportswear company under a common banner.
The first chapter of this multi-year partnership focuses on Lamborghini’s motorsport division, Squadra Corse. For the next three seasons, Macron will outfit the Squadra Corse staff supporting the thrilling Lamborghini Super Trofeo championships, as well as the Lamborghini Iron Lynx Team competing in the prestigious FIA WEC and IMSA Sportscar Championship hypercar/GTP class.
Macron’s high-tech, meticulously crafted apparel will ensure the Lamborghini Squadra Corse team looks as sharp as the exotic machines they work with. Designed for optimal comfort and performance, the uniforms will feature technical, functional fabrics that fully express the sporting identity of Lamborghini. Fans worldwide will also have the opportunity to purchase the replica version of the Squadra Corse collection, with Macron as the official licensee.
As Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, stated, “For us, this partnership is a natural salute to the world of sport, which in Lamborghini is represented by the motorsport sector. The goal is to create excellent teamwork between our two organizations and to share the future success that we are confident will ensue from this collaboration.“
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The partnership between Lamborghini and Macron is rooted in shared values that go beyond their common birthplace in the Emilia Romagna region of Italy. Both companies embody the relentless pursuit of excellence, embracing competitiveness, teamwork, and pushing boundaries. Despite their global reach, Lamborghini and Macron proudly showcase the best of Made in Italy to the world, exporting the passion, creativity and business acumen that define the Motor Valley and Sports Valley districts they call home.
“We are happy to announce this partnership with a brand that represents Italian excellence in the world,” remarked Gianluca Pavanello, CEO of Macron. “Both of our companies have their roots firmly in the same territory, Emilia Romagna. We share the same values of performance and a design-led culture that, along with passion and a culture of hard work, guides us in everything we do. This apparel line is a perfect expression of our shared values, in which attention to detail is the cornerstone of a philosophy that unites us and highlights all-Italian style at its very best.“
