British resortwear and lifestyle brand Orlebar Brown has joined forces with Italian luxury sports car manufacturer Automobili Lamborghini to create a unique capsule collection that embodies the essence of both brands. This partnership brings together the world of high-performance sports cars and the art of tailored resortwear, resulting in a unique collection.
The capsule collection, which launches globally on August 2, 2024, features an array of stylish and sophisticated pieces, including swim shorts, resort shirts, trousers, polos, T-shirts, and luxurious towels. Each item has been carefully designed to reflect the shared values of both brands, including a passion for precision, attention to detail, and a commitment to sustainability.
“We are thrilled to partner with Automobili Lamborghini, a brand that shares our dedication to excellence and innovation,” said Adam Brown, founder of Orlebar Brown. “This collaboration is a perfect blend of style, sophistication, and performance, and we are confident that it will exceed our customers’ expectations.”
The collection is characterized by its bold and vibrant colors, which are reminiscent of Lamborghini’s iconic supercars. The designs are inspired by the hexagon pattern that is a hallmark of Lamborghini’s design language, and feature a mix of prints, jacquard designs, and intricate details that pay homage to the Italian manufacturer’s rich heritage.
One of the standout pieces in the collection is the Bulldog Drawcord swim short, which features a dual-branded, gold-effect drawcord end. This stylish and functional piece is perfect for making a statement by the pool or on the beach.
The capsule collection is priced between 175 euros and 595 euros and will be available at Orlebar Brown stores, Automobili Lamborghini’s store at its headquarters in Sant’Agata Bolognese, and select retailers worldwide, including Mr. Porter.
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This collaboration marks the beginning of a three-year partnership between Orlebar Brown and Automobili Lamborghini, with new co-branded collections set to launch in the summers of 2025 and 2026.
In recent years, Orlebar Brown has established itself as a leading player in the resortwear market, with a reputation for creating stylish and sophisticated clothing that is perfect for the modern man. The brand has collaborated with several high-profile partners, including La DoubleJ and Tod’s, and has been featured in prominent publications such as Vogue and InStyle.
Automobili Lamborghini, on the other hand, is renowned for its high-performance sports cars that embody the perfect blend of style, sophistication, and performance. The Italian manufacturer has a rich history of collaborating with leading fashion brands, including Tod’s and Rhude, and has recently launched an apparel collection developed with Rhude.
© Images: Lamborghini & Orlebar Brown
