Just a few days ago, Automobili Lamborghini unveiled the Lamborghini Ad Personam Urus SE at Art Basel Miami Beach 2024. This exclusive super SUV, inspired by Miami’s vibrant and colorful culture, shows how the brand is committed to innovation and personalization.
The Lamborghini Ad Personam Urus SE is a masterpiece that brings together cutting-edge engineering and artistic expression. The special edition required an additional 230 hours of meticulous painting and testing beyond the standard process, which was developed by the Lamborghini Centro Stile design center in collaboration with the Ad Personam customization team. The result is a unique look that celebrates Miami’s vibrant mix of culture, style, and artistic flair.
The Urus SE’s exterior is decked out in bold shades of Blu Glauco, with black and grey accents, for a vibrant and eye-catching look. The Nero Noctis front lip has a bright Blu Glauco detail, while the Grigio Telesto bicolor mirror caps with a Blu Glauco pinstripe add a touch of elegance. The rear diffuser, also in Nero Noctis, has matching Blu Glauco highlights that really make the vehicle stand out.
The Ad Personam Urus SE has a luxurious interior with one-color leather upholstery that looks really sophisticated. Dedicated kick plates and a dashboard embellished with “MIAMI” detailed on polished carbon fiber celebrate the vehicle’s connection to the city that inspired it. Every detail has been carefully crafted to reflect Lamborghini’s dedication to excellence and individuality.
The exclusive unveiling event in Miami Beach was a big deal, with Lamborghini’s top execs in attendance. These included Chairman and CEO Stephan Winkelmann, Chief Marketing and Sales Officer Federico Foschini, Design Director Mitja Borkert, Chief Technical Officer Rouven Mohr, and Automobili Lamborghini America CEO Andrea Baldi. They showed just how important this special edition is to the brand and how Lamborghini is always pushing the boundaries when it comes to artistry and innovation.
Winkelmann said he was excited to introduce the Urus SE during such a creative and inspiring time in Miami. “We are always excited to bring true innovation and artistry to Miami, especially during this moment when the city is filled with inspiring creatives, designers and artists.” He commented on how exciting it was to bring a vehicle that truly embodies innovation and artistry to a city full of creative minds, designers, and artists.
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The Ad Personam Urus SE’s debut at Art Basel shows that Lamborghini is in tune with the art world and always looking to push boundaries. Mitja Borkert, the Design Director, talked about how the Urus SE is a great example of the huge range of customisation options available through Lamborghini’s Ad Personam program: “With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus, to inspire our customers with graphics that underline the outstanding proportions and the iconic design of the car. We have reproduced our perfect vision of the vibrant Miami lifestyle and its diversity.” He pointed out that the sophisticated livery is an authentic piece of art, designed to inspire customers with graphics that highlight the car’s outstanding proportions and iconic design.
This vehicle represents the ultimate in personalization, giving clients the chance to make their Lamborghini their own with some truly unique touches. We also got a sneak peek of the new Lamborghini Temerario at the event. This new model, which succeeds the legendary Huracán, features a twin-turbo V8 hybrid powertrain with a total power output of 920 CV.
The Temerario can go from 0 to 100 km/h (0 to 62 mph) in just 2.7 seconds, which is pretty impressive. It’s redefining what a supercar can do in terms of performance, driving pleasure, and comfort. Record-Breaking Success and Future Outlook
The celebration in Miami happened right as Automobili Lamborghini announced some pretty impressive results for the first three quarters of 2024. With global vehicle deliveries up 8.6% at 8,411 units compared to the same period in 2023, the brand is seeing more demand than ever.
The fully hybridized model range is a great foundation for Lamborghini’s future. It fits with the company’s commitment to innovation and sustainability. Automobili Lamborghini is set to build on its success in 2024 as it looks ahead to a positive 2025. This vision is driven by the company’s goals and supported by continuous investments in product enhancement and improvement.
