British actor Joe Locke takes center stage as the face of AMI‘s Fall 2024 campaign. The 20-year-old rising star, known for his roles in Heartstopper and the upcoming Marvel series Agatha: Coven of Chaos, brings a fresh and youthful energy to the French fashion house’s latest collection.
Captured through the lens of renowned photographer Vitali Gelwich, the black and white images serve as the perfect canvas to highlight the collection’s emphasis on classic tailoring and timeless appeal.
Joe Locke presents AMI’s Fall 2024 essentials with effortless charm. A meticulously crafted striped suit accentuates his lithe frame, while an oversized herringbone coat drapes elegantly over his shoulders, embodying the brand’s signature blend of comfort and sophistication.
Adding an unexpected touch of warmth to the sophisticated atmosphere, Locke poses next to a majestic German Mastiff. This juxtaposition of youthful exuberance and canine companionship creates a captivating visual narrative that resonates with AMI’s ethos of accessible luxury.
The young actor will appear in Marvel Studios’ Agatha: All Along on Disney+ this September, followed by the latest season of the critically acclaimed Heartstopper on Netflix in October.
