HUGO and Flowers For Society have joined forces to create a sneaker that’s set to redefine streetwear. The HUGO x FFS GO-2 made its debut at Men’s Paris Fashion Week, offering a tantalizing glimpse into the future of footwear design.
This collaboration merges HUGO’s bold aesthetic with Flowers For Society’s disruptive approach to create a sneaker that speaks to the self-expressive individual. The GO-2 seamlessly blends street-style elements with hiking-inspired features, resulting in a versatile shoe that encourages wearers to forge their own path.
The sneaker’s design is a testament to innovation, featuring open-mesh details, unstitched elements, and overlapped layers. These deconstructed aspects, signature to Flowers For Society, bring a contemporary edge to the shoe. The mix of finishes and transparencies adds depth and intrigue, making the GO-2 a true standout in the crowded sneaker market.
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HUGO’s iconic red label receives a fresh interpretation on the heel counter, adding a bold splash of brand identity to the design. This unexpected placement perfectly encapsulates the collaboration’s spirit of breaking conventions and pushing boundaries.
The HUGO x FFS GO-2 is set to release in Fall 2024, through global HUGO stores, select wholesale partners, and online platforms including flowersforsociety.com and hugo.com.
