Chubbies, the weekend-centric lifestyle apparel brand, has announced a monumental collaboration with Team USA. This summer marks the beginning of a multi-year partnership that will see Chubbies create exclusive apparel for Team USA, starting with the Olympic and Paralympic Games Paris 2024 and culminating with the Los Angeles 2028 Olympic and Paralympic Games.
To celebrate this momentous occasion, Chubbies is launching a series of capsules that pay homage to America’s Olympians and Paralympians, past, present, and future. The first capsule, which debuted on July 12th, 2024, features a vibrant assortment of performance polos, tees, tanks, and swim trunks designed to embody the spirit of Team USA champions competing at Paris 2024. Olympic silver medalist Steele Johnson brings the campaign to life with his dynamic energy and incredible legacy, perfectly capturing the essence of the capsule.
“I’ve always been a fan of Chubbies, and to see them partner with Team USA is amazing,” said Steele Johnson. “The apparel is not only stylish but also comfortable and functional, making it perfect for athletes and fans alike.“
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As the capsule series unfolds, the second installment transports us back to the golden era of the 1984 Olympic Games in Los Angeles. The “LA ’84 Heritage” Capsule, featuring five-time Olympic medalist Greg Louganis, is a tribute to the iconic moments that defined a generation. Lightweight button-up shirts, tees, and swim trunks adorned with vintage-inspired prints evoke a sense of nostalgia, celebrating the unity and extraordinary feats of athleticism that marked this historic event.
“Chubbies has done an incredible job of capturing the spirit of the ’84 Games,” said Greg Louganis. “The apparel is a beautiful tribute to the athletes who competed and the memories we created.”
Looking towards the future with unbridled anticipation, the 2024 series features three drop capsules, culminating with the LA28 Capsule launching on August 11th, 2024. This final chapter is a celebration of what’s to come – new records, new heroes, and new memories yet to be made. Featuring vibrant tank tops and swim trunks, this segment embodies the dynamism and excitement of the upcoming Los Angeles 2028 Olympic and Paralympic Games, promising to inspire and captivate.
“We are beyond thrilled to launch the Team USA capsule series,” said Rainer Castillo, Co-Founder and President of Chubbies. “Each part of these Team USA capsules is a heartfelt homage to the incredible achievements of our Olympians and Paralympians and the enduring spirit of the Olympic and Paralympic Games. We can’t wait for our fans to don these unique pieces and join us in celebrating our athletic legacy.”
The TEAM USA x CHUBBIES capsule will be exclusively available online at Chubbiesshorts.com.
