As the sun rises over the picturesque town of Saint-Tropez, the allure of the French Riviera comes alive, exuding a carefree, elegant vibe that’s impossible to resist. Renowned for its laid-back atmosphere and glamorous reputation, Saint-Tropez remains an authentic Mediterranean gem, inspiring fashion enthusiasts to embody its effortless chic. This summer, celio, the French fashion brand, is paying homage to this iconic town with its exclusive Saint-Tropez Collection, a curated range of comfortable, stylish pieces that capture the essence of the Côte d’Azur lifestyle.
Licensed by the Commune of Saint-Tropez, the collection is a love letter to the town’s rich culture, sports, leisure activities, and, of course, its legendary parties. Timeless, modern designs dominate the range, inviting men to experience the quintessential Saint-Tropez summer in style. From swim shorts inspired by the town’s mythical bell tower and the crystal-clear waters of its beaches (starting at 35.99€) to T-shirts (starting at 25.00€), caps (25.99€), shirts (starting at 39.99€), and a beach towel (39.99€), every piece in the collection is designed to evoke the casual elegance that defines Saint-Tropez.
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celio’s creative team drew inspiration from French cinema’s golden era, revisiting cult movies shot on location in Saint-Tropez to infuse the collection with a nostalgic, retro flair. To bring this vision to life, the brand enlisted the support of Paul and Giacomo Belmondo, son and grandson of the legendary French actor Jean-Paul Belmondo, as the faces of the new collection. This intergenerational collaboration not only celebrates the timeless appeal of Saint-Tropez but also reflects celio’s commitment to values that transcend seasons.
Following the success of its Chamonix-Mont-Blanc winter collections, celio continues to push the boundaries of fashion, offering exclusive, lifestyle-driven ranges that showcase the brand’s expertise. The Saint-Tropez Collection, available on celio.com and in stores worldwide, is a testament to the brand’s ability to distill the essence of a place into a wearable, desirable collection.
