Reebok is an American fitness footwear and apparel company founded in England in 1958. It produces athletic shoes, clothing, and accessories, and sponsors major fitness events like UFC, CrossFit, and Spartan Race. The name “Reebok” comes from the Afrikaans spelling of rhebok, a type of African antelope. Reebok has collaborated with various celebrities on product lines, including rapper 50 Cent, actress Scarlett Johansson, and NBA star Allen Iverson.