C.P. Company expands its presence into mainland China with the grand opening of its first flagship store in Shanghai. Strategically located on the second floor of the luxurious Rèel at 1601 Nanjing Road, this boutique reflects the brand’s commitment to establishing a strong foothold in the Chinese market, widely regarded as one of the most dynamic in the world. This move not only solidifies C.P. Company’s long-standing relationship with the Asian market but also underscores its dedication to connecting with a community that is highly attuned to the latest trends and innovations.
C.P. Company’s fascination with China dates back to the early ’70s when its founder, Massimo Osti, began exploring the country through numerous trips, developing a deep appreciation for China’s exceptional manufacturing skills and rich cultural heritage.
The Shanghai store boasts a striking, functional aesthetic, characterized by floor-to-ceiling windows and a distinctive honeycomb roof structure. This design brings the brand’s signature approach to life, creating an immersive customer experience that is quintessentially C.P. Company.
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According to Lorenzo Osti, President of C.P. Company, “The opening of the Shanghai store is an important milestone for the brand in its growth and development in China, but it will not be the only one. This year, C.P. Company will also land in Beijing, Shenzhen, Hangzhou, Changchun, and other key cities. We are confident in the long-term expansion of C.P. Company in China and look forward to seeing the brand grow even more there.”
The store will feature the upcoming FW024 collection, which marks a new chapter in the history of C.P. Company. This collection pays homage to the brand’s military-inspired sportswear heritage, striking a perfect balance between performance, contemporary design, and textile research.
