AVAVAV, the independent fashion label known for its playful designs, has teamed up with adidas to reimagine the iconic adidas Superstar. This unexpected partnership combines AVAVAV’s whimsical aesthetic with one of adidas’ most enduring sneaker models. The result is the Superfinger Superstar, a sneaker that challenges convention and invites sneaker enthusiasts to embrace creativity.
Founded in 2021 under the leadership of Creative Director Beate Karlsson, AVAVAV has quickly made a name for itself by embracing humor and pushing the boundaries of fashion design. The Superfinger Superstar embodies this philosophy by incorporating a set of attachable and detachable rubber fingers into the classic sneaker silhouette. Crafted from nylon and plastic-like materials, these fingers are a nod to AVAVAV’s distinctive branding and add a unique twist to the traditional look.
The Superfinger Superstar comes in two bold colorways: “Core Black” and “Crew White/Red.” While the base maintains the beloved features of the original adidas Superstar – including its silhouette and iconic colorblocking – the addition of the rubber fingers transforms the sneaker into a statement piece. This blend of the familiar and the avant-garde offers a fresh approach that is sure to attract attention.
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Complementing the footwear, the collaboration extends to a line of apparel that highlights AVAVAV’s four-finger motif. Standout pieces include a distinctive four-finger cap and a white beanie boldly emblazoned with the phrase “Don’t F*** with Stripes“. These pieces embody the bold and unapologetic spirit of AVAVAV while seamlessly integrating the renowned adidas branding.
Quality is at the forefront of this collection. Both the sneakers and apparel are made from premium materials to ensure durability and comfort without compromising on style. This collaboration not only showcases AVAVAV’s innovative approach, but also underscores adidas’ commitment to supporting creative expression within the fashion industry.
The AVAVAV x adidas Superstar Superfinger and broader apparel collection will be released soon.
